This may be a month on the late side, but I’d be remiss if I never posted anything about our trip to SxSW. The short version is that Austin was a total blast. Tibet and I had the most ridiculously awesome time, and met all kinds of high quality people. Frankly, it was such an obnoxiously amazing time that I’ve been putting off writing about it - I had no idea where to start!

Fortunately our friends from Batch Blue were kind enough to document some of FuseCal’s SxSW saga to video. Thanks to Michelle’s expert documentarian-ship, I can just let my talking do the talking… Did that makes sense?

With no further ado, allow me to present:

FuseCal.com’s sad SXSW tale
It’s true - Delta temporarily lost a very important bag of ours. But I like to think we made the best of the situation, inventing the “shitty card” in the process.

FuseCal.com has a fancy SXSW booth
We were on such a roll with the “shitty cards,” that we had to up the ante just a little…

Believe it or not, the self-awarded Fanciest Booth prize may have been our greatest asset at the trade show. Folks in the SxSW crowd generally had great senses of humor, so I think this was actually a really remarkable way to make an impression and start a conversation, which of course led to talking about FuseCal.com.

On the last day of the trade show, the SxSW organizers were even cool enough to announce over the loudspeaker that FuseCal.com had won the Fanciest Booth award, making the title almost-kinda-sorta-quasi-official. Sweet!

Who needs schwag or a big marketing budget when you’ve got notebook paper and tape?